NBA superstar Steph Curry has expanded his presence in the world of professional sports by investing in Unrivaled, an innovative new 3-on-3 women’s basketball league founded by renowned WNBA stars Napheesa Collier and Breanna Stewart. This latest move highlights Curry’s ongoing efforts to promote gender equality in sports and introduce groundbreaking concepts to the basketball community.

What Sets Unrivaled Apart?

Unrivaled has quickly gained popularity due to its fresh and engaging format. The league uniquely combines a full-court 3-on-3 structure, providing a fast-paced, high-energy playing environment that captivates both athletes and spectators. Since launching in January 2025, Unrivaled has featured over 40 top-tier WNBA players, including standouts like Sabrina Ionescu and Angel Reese, significantly boosting the league’s visibility and appeal.

With a substantial $8 million salary fund, Unrivaled ensures athletes are compensated generously, averaging salaries around $222,222. This approach demonstrates a clear commitment to player empowerment and financial fairness, positioning the league as a leader in women’s sports compensation.

Curry’s Influential Investment

Curry’s involvement with Unrivaled was part of an impressive Series A funding round, which raised more than $28 million in December 2024. He joins other influential sports figures in backing the league, including NBA stars Giannis Antetokounmpo, Carmelo Anthony, and tennis prodigy Coco Gauff. This group of high-profile investors underscores the growing recognition and financial support for women’s sports.

Reflecting on his investment, Curry shared, “I’m proud to become part of the Unrivaled family. This league sets an impressive example of empowering women athletes and ensuring they have genuine ownership in their success.”

Impact on Women’s Professional Sports

Steph Curry’s support for Unrivaled extends beyond financial backing, symbolizing a significant endorsement of women’s athletics. His involvement increases the league’s prominence, likely drawing more fans, and sponsorships, and encouraging young female athletes to pursue their dreams.

Curry’s partnership arrives at a critical moment, just as Unrivaled prepares for its crucial postseason, with the semifinals scheduled for March 16 and the championship game on March 17. His endorsement is expected to boost public interest and media attention, enhancing the league’s reputation and reach.

Curry’s Broader Commitment to Basketball

Outside of his investment in Unrivaled, Curry recently accepted an administrative role as assistant general manager at Davidson College, his alma mater, overseeing both men’s and women’s basketball programs. This unprecedented step makes him the first active NBA player to take on a significant management role within NCAA basketball, reflecting his deep commitment to supporting basketball at all levels.

Shaping the Future of Basketball

Through strategic investments and active involvement, Steph Curry continues to reshape the basketball landscape. His advocacy for innovation and equality aligns with his larger vision of fostering a more inclusive and equitable environment in sports.

With Curry’s sustained backing, Unrivaled is positioned not only to uplift women’s basketball but also to set a new standard for investment and support in women’s professional sports globally.

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