Entertainment
Roku Explores New Advertising Strategy for Devices Connected via HDMI
Roku is investigating a novel approach to expand its advertising capabilities beyond its native streaming platform. A recent patent filing, uncovered by Lowpass, indicates Roku’s interest in integrating advertisements into content from third-party devices—such as Apple TV, Chromecast, or PlayStation—connected to Roku TVs via HDMI.
Innovative Ad Placement During Pauses
The patent outlines several techniques Roku might use to detect paused content on a connected device, including recognizing pause signals from the remote control, identifying static images on the screen, or silent audio signals. The goal is to insert commercials during these paused moments without significantly disrupting the user experience—assuming the user is not actively watching or playing.
Ad Relevance and User Experience
Roku aims to ensure the ads displayed are relevant to what the user is consuming by employing automatic content recognition (ACR) technology to analyze frozen frames or metadata from the paused content. This could allow for targeted advertising based on the content or the type of third-party device being used.
Economic Rationale Behind the Move
This strategy could potentially open up a new revenue stream for Roku, which like many hardware manufacturers, faces financial pressures from hardware sales alone. For instance, Roku reported a $44 million loss from smart TV sales in the fiscal year 2023, while its ads and services division generated $1.6 billion in profit. The proposed ad system could help mitigate hardware losses and increase profitability.
Potential Consumer Reaction and Future Prospects
While the idea of ads during pauses might not appeal to all users, this patent reflects Roku’s efforts to innovate in the competitive streaming market. However, it is important to note that this is still just a patent. Roku might choose not to proceed with this feature depending on various factors, including consumer response and technical feasibility.
Artificial Intelligence
YouTube Introduces ‘Hype,’ A New Tool to Boost Smaller Creators’ Reach
YouTube has rolled out a new feature called Hype, aimed at helping smaller creators grow their audience without solely relying on the platform’s recommendation algorithm, search, or collaborations. Announced at the Made on YouTube event, this feature allows a creator’s fans to directly contribute to the visibility of their videos.
How does the Hype Feature work?
fans can click the Hype button located just below the like button on a video. This feature is available only for creators with fewer than 500,000 subscribers. As more viewers engage with the Hype button, the video moves up on the top 100 hyped videos leaderboard, giving it a chance to reach a wider audience. To prevent users from overusing the feature to unfairly promote their favorite creators, fans are currently limited to three hypes per week.
YouTube developed Hype after recognizing that passionate fans wanted a more active role in their favorite creators’ growth. In the future, the platform plans to allow users to purchase additional hypes, introducing a new revenue stream. However, YouTube hasn’t disclosed what percentage it will take from these purchases. Currently, on purchases like Super Thanks, YouTube takes 30% of the revenue, sharing the remaining 70% with creators.
As creators receive hype, they’ll earn points that help them climb their country’s weekly leaderboard. To level the playing field for smaller creators, YouTube will also offer a bonus multiplier to channels with fewer subscribers, helping them compete with larger channels. Top hyped videos will also be awarded a special badge to highlight their achievement.
According to Bangaly Kaba, YouTube’s Director of Product Management, Hype gives fans a new way to show their support for emerging creators and help boost their latest videos. In the future, creators will be able to see exactly who hyped their content.
During the first four weeks of beta testing in Turkey, Taiwan, and Brazil, the Hype feature was used over 5 million times across more than 50,000 channels. The largest group of users during the beta, making up over 30%, were aged 18 to 24.
Artificial Intelligence
Galaxy AI to Expand to Mid-Range Galaxy A Phones in 2024
Exciting news for Galaxy A phone users! Samsung is set to bring its innovative Galaxy AI technology to select mid-range Galaxy A models in 2024. This expansion will start with the Galaxy A35 and Galaxy A55, according to sources from SamMobile.
Limited Galaxy AI Features for Galaxy A35 and A55
While this is a significant move, it’s important to note that not all Galaxy AI features will be available on these mid-range devices. Samsung has yet to specify which AI tools will be included, but features requiring substantial on-device processing power will likely be omitted.
The rollout of Galaxy AI to the Galaxy A35 and A55 is expected to happen through the One UI 6.1.1 update, which could arrive as early as this month or next. However, there is no confirmed release date.
Current Availability and Limitations
As of now, the most affordable Galaxy AI-enabled phone available is the Galaxy S23 FE. Even this model does not include all the AI features found in the original Galaxy AI suite for the Galaxy S24 series, such as Instant Slow-Mo.
Despite hardware similarities, older Galaxy A models like the Galaxy A54, which shares the Exynos 1380 SoC with the Galaxy A35, are not confirmed to receive Galaxy AI. Samsung appears to be focusing on models released in 2024 and later.
Samsung’s AI Ambitions
At Unpacked 2024, Samsung announced its ambition to extend Galaxy AI tools to over 200 million Galaxy devices, including phones, tablets, and wearables. This expansion to mid-range Galaxy A phones is a part of that strategy, aiming to democratize advanced AI features across a broader range of devices.
Summary
Samsung’s Galaxy AI is set to arrive on mid-range Galaxy A phones, starting with the Galaxy A35 and A55, through the One UI 6.1.1 update. While not all AI features will be available, this marks a significant step in making advanced AI technology more accessible. Stay tuned for further updates on the rollout and specific features.
Celebrities
‘Trap’ Movie Review: Josh Hartnett Shines as a Serial Killer in M. Night Shyamalan’s Latest Thriller
“Trap,” directed by M. Night Shyamalan, stars Josh Hartnett as a serial killer in a thriller filled with twists that often feel contrived. The film attempts to deliver a high-stakes narrative but falls into Shyamalan’s trademark pattern of over-the-top plot twists.
The Evolution of Shyamalan’s Career
Shyamalan’s career can be divided into four distinct periods. He first gained fame with “The Sixth Sense” in 1999 and was compared to Spielberg for his visionary storytelling. This era includes hits like “Unbreakable,” “Signs,” and “The Village.” However, his subsequent films like “Lady in the Water” and “The Happening” marked a decline, with his twist endings becoming predictable. Shyamalan then shifted to sci-fi with movies like “The Last Airbender” and “After Earth.” His resurgence began with “Split” in 2016, leading to a mix of hits and misses in recent years.
Plot Summary
“Trap” takes place in Tanaka Arena during a concert by pop superstar Lady Raven (Saleka Shyamalan, Shyamalan’s daughter). Josh Hartnett plays Cooper, a seemingly average dad trying to bond with his daughter, Riley (Alison Donoughue), at the concert. However, it is soon revealed that Cooper is the Butcher, a notorious serial killer who has eluded capture for years.
The authorities, led by a veteran FBI profiler (played by Hayley Mills), have set a trap to capture the Butcher at the concert. The arena is surrounded by S.W.A.T. teams, and the challenge is to identify and apprehend Cooper among the 3,000 adult males in the audience. The authorities have limited clues, including surveillance footage and a possible animal tattoo.
Twists and Turns
As the plot unfolds, Cooper attempts to escape the arena by infiltrating various areas, including backstage. The narrative takes several convoluted turns, including a cameo by Shyamalan himself as Lady Raven’s uncle, which facilitates Cooper’s access to restricted areas. These twists strain credibility and detract from the film’s tension.
Character Analysis
Josh Hartnett delivers a compelling performance, portraying Cooper as a complex character torn between his murderous tendencies and his love for his daughter. The film explores his dual nature but does so in a manner that feels forced and lacks depth. The supporting cast, including Saleka Shyamalan and Hayley Mills, deliver solid performances but are overshadowed by the implausible plot.
Music and Atmosphere
The film’s music, composed by the band Steam Powered Giraffe, stands out with catchy original songs that enhance the atmosphere during concert scenes. The music provides a refreshing break from the film’s heavy-handed plot twists.
Final Thoughts
“Trap” is a mixed bag. While it features strong performances and an engaging musical score, its convoluted plot twists and lack of plausibility undermine the overall experience. Fans of Shyamalan’s earlier work may find elements to enjoy, but the film ultimately falls short of recapturing the magic of his best efforts.
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