Games for Parks: The Story of Giochipark

The history of GiochiPark is undoubtedly a compelling Italian entrepreneurial story. In fact, from the 1960s to the present day, it has experienced exponential growth while maintaining high-quality standards for its products, becoming a national leader in the production of games for parks. However, the growth of this virtuous reality did not stop at Italian borders but has also expanded into various foreign markets. Moreover, the range of products manufactured by this company has been expanded over the years. Indeed, GiochiPark now produces urban furnishing elements such as benches, fitness equipment, and even electoral equipment, such as voting booths.

So, with numerous types of products made by this company, and used in different environments, it is very likely that you have already been able to enjoy their quality and reliability. For example, this happened to me many times as a child, as I could have fun on a swing and a slide made by this Salento-based company at the playground near my home. Moreover, even more recently, I have experienced the resistance and stability of the fitness equipment installed in the public park in my city. It’s interesting to learn about the history of GiochiPark, as it is an example of how a small Italian enterprise, driven by dedication, hard work, and love for their business, managed to expand into foreign markets and become a national leader in their industry.

The origins

The story of this Salento-based enterprise begins in the 1960s in a small town in the province of Lecce, Ugento, where the parish priest asked Mr. Alessio Dimo, a young blacksmith, to build an iron slide for the children of the parish. This marked the beginning of Mr. Dimo’s adventure, as he decided to start producing a small range of items for children’s amusement in playgrounds, such as swings. The objective was clear from the start: to provide quality products, ensuring children could play in complete safety!

The Birth of Dimo Group

Over the years, GiochiPark has experienced continuous growth, expanding more and more into the national and international markets, thanks to the diversification of its product line. In fact, following the involvement of Mr. Dimo’s children in the company, GiochiPark started producing not only games for public parks but also urban furnishing elements, fitness and electoral equipment.

The desire to establish a stronger presence in the Italian and international markets led to a merger in 2007 with Open D, a company operating in the same market. This merger gave rise to an even more virtuous and ambitious entity: Dimo Group. Leveraging the approximately fifty years of combined experience from the two founding companies, Dimo Group positioned itself as a youthful company in tune with the needs of consumers, both adults and children, striving to anticipate their needs while ensuring the quality and reliability that have always characterized GiochiPark, integrating the expertise of Open D.

The leading company in park games today

The production cycles take place in two industrial sites. Indeed, alongside the original production site in Ugento, there is the one in Racale, also in the province of Lecce, just a few kilometers from where Mr. Dimo’s adventure began. The achieved scale is impressive, with their industrial sites covering a total area of 30,000 square meters, including 7,500 square meters for manufacturing and logistics facilities and 950 square meters allocated for commercial, technical, and administrative offices. The commercial network has equally expanded significantly, encompassing agents, retailers, and dealers located in both Italy and abroad. Their role is not only to sell products manufactured by GiochiPark but also, and most importantly, to provide pre and post-sales customer support, including in the phases of design, installation and maintenance.

However, the transition from a small artisanal enterprise to a large industrial operation did not lose sight of Mr. Dimo’s mission. In fact, the products are always manufactured with a focus on maximum quality and safety, ensuring a reliability that meets the needs of both adults and children. This commitment has been widely recognized by consumers who, by purchasing GiochiPark products, have established it as one of the leading companies in the national and international market for the production of park games.