Sony Unveils 2024 Bravia TV Lineup with Enhanced Features and Simplified Naming

Sony has launched its 2024 collection of Bravia TVs, introducing enhanced technological features and a simplified naming strategy to ease customer experience. The new lineup includes several models, ranging from basic 4K LED TVs to advanced mini LED and OLED options, each tailored to different viewing preferences and budgets.

The entry-level Bravia 3, starting at $600, offers a standard 4K LED display with dynamic HDR and upscaling technology, capable of a 60Hz refresh rate. Available in sizes from 43 to 85 inches, this model is designed to consume 8% less power than its predecessor, making it an eco-friendlier choice for the cost-conscious consumer.

Progressing to the higher end, the Bravia 7, priced between $1,900 and $3,500, steps up with mini LED technology and an impressive 790% increase in dimming zones over last year’s model. This enhancement sharpens the contrast and precision of the display, supported by Sony’s Backlight Master Drive local dimming algorithm. The Bravia 7 also introduces a specific calibration mode optimized for Prime Video content, reflecting the growing trend of TVs tailored to streaming platforms.

For those preferring the pinnacle of color and contrast, the Bravia 8 offers Sony’s latest OLED technology, ensuring the deepest blacks and vibrant colors. This model is significantly slimmer than its predecessors, boasting a 31% reduction in thickness, which complements its sleek, minimal bezel design. The OLED lineup is available from $2,000 for the 55-inch model to $3,900 for the 75-inch version.

The flagship Bravia 9, ranging from $3,300 to $5,500, builds on the Bravia 7’s features with even greater enhancements. It claims a 50% increase in brightness and a 325% boost in dimming zones compared to last year’s X95L model, aiming to replicate the quality of a mastering monitor. Additionally, it incorporates new beam tweeters for superior audio and offers a 20% reduction in energy use.

With these updates, Sony aims to cater to a broad audience also sets a new standard in the television industry, offering a range of products that promise to enhance any home entertainment system.