What is SEO and How Does SEO Work?

SEO Stands for Search Engine Optimization If we are talking about it in simple words, SEO is a process to optimize a web page on top-rank of Search Engines. There are many techniques to get rank well on a page and many factors that are considered to get rank well on any search engine such as Google, Yahoo, Bing, etc.  SEO is a part of Digital Marketing and has Two Types the On-Page SEO and other is Off Page SEO. If you are looking for a Digital Marketing or SEO Agency to get higher Your Business Website then Eskimoz is one of the best SEO Agencies. Now we know more about the Types of SEO in brief and How Does SEO Work?

What are the Types of SEO?

There are Two Important Types of SEO, On-Page SEO, and Off-Page SEO. Here are below a description and advantages of Each type of SEO.

On-Page SEO

On-Page SEO also known as On-site SEO refers to the Work of optimizing webpages to improve Website ranking on Search engines. It consists of Publishing top-notch quality Content, Images, and Videos and also Optimizes Design, Headlines, Meta Tags, etc. On-Page optimization is important for every website, Because of this, every search engine knows about your website and content also.

Off-Page SEO

Off-Page SEO also known as Off-Site SEO refers to the work of Linkbuilidng and more action that can improve Websites Ranking and authority on search engines. Off-site SEO consists of Getting backlinks on High-quality websites, Social Media Marketing, Local SEO, etc. Without getting high-quality backlinks there is a rare chance to beat other websites’ page rankings on any search engine.

How Does SEO Work?

SEO is a technique for making changes to the website design, Content, Images, and other things that make a website more attractive to search engines. There are many factors of ranking but before that, we need to learn how does SEO work?

here we know about the Two important things of Search Engines That are Crawling and Indexing of the webpages. These both are the basis of SEO and Search Engine functions and activity.

Crawling

It is a process of sending every update of the website’s changes such as new articles and images published on the website, to the spiders and crawlers. Web Crawlers is a software that Discovers newly updated pages on the web.

Indexing

After Crawling the pages, If everything is fine according to google and other search engine’s guideline, They submit the pages in the data and show them in search results according to the relevant query. If Content is unique and genuine then more chance to get a fast index by search engines.

After Crawling and Indexing, there are many factors to getting a higher ranking on google. in this digital era, every business needs a website to run and compete with its competitors. SEO is the best thing to get more visitors to the website then convert the leads and then sales.

Other Important Ranking Factors

There are many factors of ranking on google and other search engines and some are Website Design, Optimize Images, HTML Tags, Meta Tags, High-quality Content, Relevant Videos, Social Media Marketing, Email Marketing, Local SEO, Internal Links, External Links, High-quality backlinks, etc.