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A technological revolution has occurred in the field of marketing. The ability of marketers to provide material directly to audiences has significantly improved during the past 20 years. Platforms that allow marketers to send tailored messages, make programmatic media purchases and automate distribution have significantly altered the marketing environment. Content marketing has grown into a different sector to support and supplement marketers’ efforts to promote their products.
The Information Marketing Institute claims, “By continually producing and curating helpful content to alter or improve consumer behaviour, content marketing aims to draw in and keep customers. It is a continuous process that works best when incorporated into your marketing plan and emphasizes buying rather than renting media. “A software solution known as a content marketing platform helps marketing firms to centralize and streamline their upstream marketing activities from planning and briefing through collaboration and approvals, from start to finish.
One of the most effective online monitoring tools accessible today is Brand24. Its use by Uber, Intel, and Ogilvy proves it works well for reputation management. Mentions Feed, a tool for monitoring what people say about your business online, is one of the features of Brand24. It also sends alerts when there is a spike in brand mentions, blog visits, or other important activity. Discussion Volume Chart, a graphical depiction of debates about your brand that could result in favourable or unfavourable opinions, is a handy tool. It only makes sense to access such information if you can use it for multiple purposes. To enable you to explore data more thoroughly, Brand24 offers exports and filtering options.
Four pricing tiers to appeal to businesses of all sizes to meet their social media monitoring needs –
The entire content marketing workflow, from inspiration through creation, optimization, and measurement, is covered by the Semrush Content Marketing Platform. The platform’s goal is to assist a whole content marketing team in developing and implementing a data-informed content strategy based on the demands of their audience.
Using the Semrush CMP, you can create a content strategy with excellent SEO potential by identifying trending subjects, headlines, and queries. You may track your progress in one location and collaborate with colleagues to manage an editorial calendar and marketing initiatives.
Additionally, the platform offers briefings with practical optimization advice depending on how you compare with your rivals in search results. Your material will be mobile-friendly and SEO-friendly with the help of a convenient Google Docs add-on.
You can automate content audits based on your criteria by combining information from Google Analytics, Google Search Console, and SEMrush. The platform enables you to assess any content rapidly when you write as a guest blogger or for publication on other websites. Finally, based on the mentioned analysis, it enables you to discover opportunities for content promotion and backlinks.
A 7-day free trial is available to test the entire platform’s features. In addition to the CMP, Semrush provides users access to SEO, competitive analysis, PPC, and social media tools.
Semrush offers three regular monthly memberships –
Your content marketing planning and processes may be easily and quickly managed with ContentCal. Using its flexible content marketing tool, you can plan, produce, collaborate, publish, and analyze your content. Additionally, it contains built-in approval procedures to speed up the process and prevent bottlenecks.
A visual calendar is at the core of ContentCal. It has a user-friendly interface that doesn’t require much user training. Nearly an hour’s worth of tutorial videos are available, and they cover almost all of the platform’s features. The platform uses colour coding to help users quickly organize their content. Additionally, it is simple to check, approve and reuse the posts.
Using a single visual platform, Monday.com enables you to plan, collaborate, and carry out an efficient marketing campaign. You can quickly assign authors, designers, and editors to each post and arrange your content pieces according to the publication date.
You can use Monday.com for much more than just content marketing. It is a visual platform that makes organizing your team’s work easier. Any team member can get started immediately because of the simple visual interface, which doesn’t require training. Start with one of more than 200 templates or modify the workflow by dragging and dropping more than 30 different column kinds. Depending on your strategy, you can display your data in various formats, such as Kanban, a calendar, a timeline, a Gantt chart, a map, a form, or a task.
While CoSchedule prides itself on a platform for managing marketing projects, it is more of an editorial calendar and social media marketing tool. You can add discussions, make tasks, and assign tasks to team members. You may easily find and republish popular material using its convenient ReQueued feature. For instance, you can repost a blog post you wrote two years ago that is still well-liked and pertinent on your social media platforms.
CoSchedule offers a built-in text editor that lets you compose material on the tasks page if you currently use another word-processing application, like Google Docs. If not, the platform can let you upload your document and process it.
CoSchedule access is offered on a monthly and yearly basis.
It has several premium plans with a discount on the annual plan.
Monthly Plan – $39 per user every month
(Plan features – Marketing Calendar, Task Templates, Read-only views, Task Management and Discussions, Social Publishing and Templates, ReQueue, and Integration Capabilities).
Business Plan – Call for a quote because the plans are unique.
(Plan Features – Calendar organizer, Content organizer, Work organizer, and Asset Organizer).
Conclusion
Provided above is a list of top content marketing software tools to organize the content marketing efforts of your business. Content marketing is undoubtedly one of the best ways to stand out amid the competition.
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