Choosing and Fitting out your new Retail Location

For many small businesses, opening a retail location is a dream come true. It can however be a very stressful experience, with so much to consider and organize.

Customers prefer their shopping experience when the shop is well-designed and maintained. If they are satisfied with their experience, they will be more likely to make purchases, stay for longer and also return. Therefore, getting it right is very important. It is also useful to have a good shop layout and plan in case you ever open other stores, as it will make the process a lot quicker and easier.

Planning your strategy for shop fitting will make your life a lot easier, saving both time and money. Establishing a schedule is really helpful as you can better understand when you want things done and estimate a date of when the shop will be ready to open. Establishing a budget will give you an idea of how much you can spend on certain areas and where you may need to try to save money. A shop fitting expert will be able to advise you on any aspects of the process, or complete the whole job if you want!

1. Plan your space before fitting out your shop

You must first consider the type of shopping experience you want to provide. Think about how you want your customers to view the store and how you can ensure they see the right things. Well-designed areas can encourage customers to see all they need to and even to stay in the shop longer.

When it comes to layout, you must think carefully. Research has found the majority of customers turn right when they first walk into the shop. Therefore it may be useful to strategically place your most enticing offers and displays in these areas.

Functionality is the top priority. Usability is just as, sometimes even more important within retail spaces than aesthetic factors. You must keep in mind the room’s key purposes, and what the customers’ motivations will be when entering the shop.

Lighting is another important aspect to consider when designing your shop. Different tones of lighting can be used to give the store more or less color, and enhance the products on sale. Ambient lighting can be used for a softer look, or spotlights can be used for maximum brightness. Play around with different types to see what best fits your brand and your space.

2. Decide on your budget

Do some research to get a sense of what this would cost and use this information to create a reasonable budget. Decide on what your priorities will be, and allocate more budget to them if needed. This might take a bit of time to research but it will be worth it to ensure you have a clear view of the costs involved. It will also ensure you don’t get overcharged for any products or services.

3. Hire a shop fitting specialist

A shop fitting expert will have the knowledge and experience to understand how your shop can work and look best. They will have a unique view of how it can be designed and will ultimately ensure your shop has the best layout possible. They also will have a large network of contacts within the industry so will be able to use top-quality services and suppliers and they will have good prices negotiated with them. They will also have an understanding of health and safety issues, so they will ensure the shop complies with safety regulations. For example, they will be able to quickly see if there are any potential trip hazards or fire dangers and advise what to do to solve the issue.

You could consider contacting a local carpenter who can help with shelving and other fittings at a more reasonable rate if you are not able to afford a shop fitter. You will also need to hire a skilled electrician for electrical installations. Choosing one that has experience in shop fitting electrical installation would be the best option.

4. Purchase furnishings and fixtures

You will need to buy shelving systems, display stands, islands, or railings to organize your shop. Investing in good quality fixtures may help you out in the long run. You will also want some simple shelving for storing cupboards and back-of-house storage, and a counter for payments. Consider how much stock you want to be on show and how it can be best displayed. For example, a boutique clothing store may want fewer items on the shop floor but nicely displayed, whereas a discount store will have lots of stock tightly packed in. Measure everything accurately, especially when ordering online, to ensure everything will be the right fit.

Purchasing pre-owned equipment can help you save money. If you’re looking for secondhand retail equipment, check out websites like Gumtree, Preloved.co.uk, and eBay.

5. Purchase shop supplies

You will need to purchase a variety of other supplies needed for your shop. You may need a label maker to make price stickers or a tagging gun to attach price tags to your products. You may need additional point-of-sale labeling, signs, shelf labels, and promotional marketing materials. You will need a till, an electric point-of-sale system for processing payments at the point of sale. When it comes to payments, it is good to be able to accept as many different options as possible to ensure you aren’t losing any customers. While a lot use contactless options nowadays, some customers do use cash so you must be able to cater to both.

A safe can also be useful to consider buying, as it can hold your shop’s proceeds safely. Consider purchasing CCTV cameras, particularly in blind spots to discourage shoplifters and provide your store with extra security. A burglary alarm may also be worth buying for when no one is in the shop. Ensure fire alarms and smoke detectors are in the right places and regularly test these.

Other essential services like rubbish collection, water, gas, electricity, internet, and insurance must all be taken into consideration. Again, it might be worth doing some research to find reasonably priced suppliers.

There is a lot you will need to organize and plan, so make sure you allocate yourself enough time to get it done. Spending a bit of extra time doing more research could help you save a lot of money and will ensure you get it done right.