Benefits of Animated Explainer Videos for your Business

There’s no better way to engage your audience on social media than creating engaging and entertaining content. This type of content can set you apart and help your business grow and thrive towards huge growth.

Why Should Your Business Create Animated Explainer Videos?

When selling a product or service online, your potential customers don’t interact with your brand. One way you can get them to interact with it is by creating explainer animated videos. Animated explainer videos are a great way to help your potential customers know how your product or service works. This helps your customer know what you can offer them and encourages them to consider your brand for their next purchase.

Who Can Create Animated Explainer Videos For Your Business?

If you’re unsure where to start with animated explainer videos for your business, there are specialist agencies out there that can help you turn your ideas into reality. Animation designers can add serious value to your marketing campaign and by working with a design agency they can ensure that you are building the best and most creative content for your audience.  

Benefits of Animated Explainer Videos

Animation explainer videos don’t just grab the viewer’s attention, they engage them and get your message across in a fun and unique way. But the benefits don’t just stop there. Below are some other fantastic benefits of animated explainer videos for your business.

Cost Effective

You might think that having an animated explainer video produced may cost a lot of money, but the good news is that they are incredibly cost-effective. While regular videos and adverts are expensive, animated explainer videos aren’t in comparison, and that’s for a few reasons:

• Animated explainer videos are quick to produce meaning there is less need for a large-scale production team
• Animated videos don’t require any actors or sets as they are created using animation software on a computer

Simplifies complex products, services, or ideas

One of the best things about animated explainer videos is that they help you to explain your product, services, or ideas to your customers in a light-hearted, fun, and engaging way. If you have been trying to explain why your business or product is the best thing for your customers but found yourself falling on deaf ears, then animated explainer videos are the key for you.

Not only do they allow you to fully explain your concept in a fun way, but they are short and snappy which means the viewer stays engaged for longer. This helps them retain the information you have shared and allows them to make a purchase decision. Remember, digital marketing is about gaining trust and credibility from your potential buyers, and with compelling explainer videos, your buyers will trust you more and this leads to more sales and conversions.

Helps boost your SEO

We all understand the importance of SEO for our business and by integrating an animated explainer video on your social media channels or on the landing page of your website you can help to boost it. That’s right, animated videos mean that visitors to your site will stay there longer. Unlike images or text-heavy copy, the video will usually be watched in its entirety. When viewers stay on your website longer, Google (and other search engines) recognize this as being more valuable and thus they will start to rank your page higher when people search for your product or services.

Easily Shareable

People love to share content online, so creating a fun and creative animated explainer video will not only ensure that your audience understands the message you’re trying to convey but it also can go viral!

Additionally, if your product or service is related to a specific industry, you could find your content being shared by reputable pages too. For example, if you are a dentist and you create an explainer video about how to correctly brush and floss your teeth you could find this gets picked up by dentistry pages. This will help to drive people to your web page, boost your SEO and gain you, new customers.

Adds more value to your business

Animated explainer videos aren’t just great for conveying complex ideas or messages, they also help viewers understand your business too. They allow you to show what makes you unique in your field and engage your target audience on a deeper level.

When you gain this emotional connection with your consumers, it helps to make your brand memorable and create a valuable image. When you resonate with your customers, it makes them twice as likely to return and adds plenty of value to your small business.

Conclusion

Informative and engaging explainer videos are a fantastic tool to have in your marketing toolkit. By working with a specialist agency you can ensure that your video accurately gets across your brand or product message and demonstrates the value you have to offer.